Monday, 16 May 2011

CHAMPAGNE - THE SCANDINAVIAN PARADOX

Ever wondered where one gets the best deal on Champagne?

Years ago I was made aware of one peculiar fact. When I visited Stockholm I noticed that Champagne was surprisingly accessible and even more so at Duty free. Mind you this was almost 10 years ago (god I am old), and since than Champagne unlike my wages have kept fashionably ahead of inflation.

But who would have thought that Norway, Sweden would sell the best priced Champagne in proportion to their wages and in proportion to my wages. Undeniably the fact that occasionally I sniff out a good deal is a given but constantly and on premise of regulatory supervision in Norway and Sweden even Champagne has been somehow made for 'everybody'. How egalitarian!

The reason why this is so, is that in Norway just like in Sweden, the biggest buyers of Champagne are their respective governments which, from a business perspective, and given the economy of scale, get the best deal, with little interest to make more money on those who already pay enough high taxes so...Viva Scandinavia!

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